Honestly and how could we possibly expect that from each rider...?
It would be too much tedious work for a rider to rate a driver about 10 different aspects of each ride... Let alone write some kind of summary/paragraph with positive or negative feedback response, or answer 2 or 10 questions about each ride they take in order to "Help a driver"... it's just not going to happen.
You make way too many assumptions there, starting with the notion that we expect a rider to fill out 'questionnaire' style feedback each and every time...
No one said anything like that.
For starters: If you use a 5 star system, then make sure it functions like a 5 -star system.
This one does not, it functions primarily as a good/bad (like/dislike) system with the front end of a 5-star system, leading to ratings that do not reflect the trip/driver.
Even Lyft has narrowed it down to 3 aspects which riders can grade, making it at least somewhat more useful than Uber's.
You also once stated that Uber does not rate drivers, yet they DO have the power to change ratings and they do so with zero transparency.
In addition, useful feedback that IS provided is not relayed to the drivers. So even if a customer DOES take the time to write it out, it does not get to where it can best be utilized and applied - in this case, the driver.
Also, because of the way that Uber scores their rating system, greater weight is placed upon the few disgruntled riders (often less than 10%) with less consideration for the majority of riders who liked the service/driver.
Like you, they love to use Corporate-speak and suggest things like '
setting the bar high', without acknowledging that their unrealistic expectations are actually counter-productive.
In addition, the notion that the
customer is always right, is not in tune with the times and culture that mentality has created.
Our society has created a monster because of that one basic premise. Don't agree? Look up any video on Youtube of
customers-gone-wild on service-based stores (fast food restaurants, clothing stores, etc).
Where customers go off the charts with insults and unreasonable expectations of those service people. The lower you drop the cost of something, the more these types appear.
Uber is catering to that very demographic and it is being reflected in our ratings. First rate service at cut-rate prices.
The bottom line, NO ONE is ALWAYS right.
Provide a good service, quality, at a fair price, and appreciate your customers (and service providers) and your success should reflect that mantra.
However customers should be held responsible for their behavior and actions. They do not have the right to take it out on the service people, just because they had a bad day.
Most customers that witness one of these
'customers-gone-bad' will actually agree and side with the service people. My wife sees this every day where she works.
She does not take any crap from customers and her regular customers (and management) love and back her all the more. THAT is the kind of support we need from Uber.
Instead, they cater to the ones that should not be catered to. That is NOT an example of good Partner Support.
And unfortunately, their rating system reflects that mentality.