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Airport, airport, airport did I say airport? When will it get fixed?
Uber gave it a shot with short trip warning, they then pooped on their design by attempting to pull a fast one on the drivers who fell for it, this is how you can fix 100 airport problems in one design but first let me tell you how Uber failed:
Uber was desperate to get the short trips going out of the airport so they created a feature based on a post me and a friend did about 2 years ago, the taxi "ticket system", short trips accepted would enable the driver to come back for another shot and not have to wait another hour for a trip, where did Uber fail? Well, Yog... I mean Uber thinks it's smarter than the average bear so they figured... drivers were utterly incapable of seeing patterns (low IQ), it so happens drivers talk to each other and so it was discovered they used people who took such trips as janitors by making them take the second trip not in a random fashion but as short again, this was their mistake, they lost the driver's trust, at least those willing to give it a shot and now they are back to square one, well asides the fact their range of consideration for "short trip" is utterly stupid because they don't consider the driver's time and mood.
Ok, let's get to the design part and how you improve it in a way it makes sense for the driver:
1. The Range HAS to be at LEAST 15 miles to be considered a "short trip" anything 16 and up is profitable.
2. The next trip has to be RANDOM and not a rigged second short trip, this is key for when drivers talk to each other, if everyone agrees that you are shoving short trips to everyone or the vast majority, you failed like Uber.
3. You can send those short trips to people half way into the queue, this works psychologically because people are more likely to accept after 30 mins than after 1 hour.
What you will solve:
1. Short trips being delivered, less clients lost.
2. Overstack of drivers at the queue ( people will get pushed back in the queue with every short rip return deterring people from camping airports).
3. Cherry picking will have no meaning whatsoever or at least it will reduce it dramatically. (trust me, I did the math).
Mathematically a 30 mile long trip will equate a 14 and 15 mile (rebound) trip (more or less depending on the driver's route), both time and dead miles equate... the difference is that the short has a higher chance at getting a trip back or at least half way due to obvious laws for odds ( 1 vs 2).
And there ya go champs, if you get this working correctly, Uber is going to copy you for once (well twice actually).
Comments, additions and intelligent discussion is welcome.
Uber gave it a shot with short trip warning, they then pooped on their design by attempting to pull a fast one on the drivers who fell for it, this is how you can fix 100 airport problems in one design but first let me tell you how Uber failed:
Uber was desperate to get the short trips going out of the airport so they created a feature based on a post me and a friend did about 2 years ago, the taxi "ticket system", short trips accepted would enable the driver to come back for another shot and not have to wait another hour for a trip, where did Uber fail? Well, Yog... I mean Uber thinks it's smarter than the average bear so they figured... drivers were utterly incapable of seeing patterns (low IQ), it so happens drivers talk to each other and so it was discovered they used people who took such trips as janitors by making them take the second trip not in a random fashion but as short again, this was their mistake, they lost the driver's trust, at least those willing to give it a shot and now they are back to square one, well asides the fact their range of consideration for "short trip" is utterly stupid because they don't consider the driver's time and mood.
Ok, let's get to the design part and how you improve it in a way it makes sense for the driver:
1. The Range HAS to be at LEAST 15 miles to be considered a "short trip" anything 16 and up is profitable.
2. The next trip has to be RANDOM and not a rigged second short trip, this is key for when drivers talk to each other, if everyone agrees that you are shoving short trips to everyone or the vast majority, you failed like Uber.
3. You can send those short trips to people half way into the queue, this works psychologically because people are more likely to accept after 30 mins than after 1 hour.
What you will solve:
1. Short trips being delivered, less clients lost.
2. Overstack of drivers at the queue ( people will get pushed back in the queue with every short rip return deterring people from camping airports).
3. Cherry picking will have no meaning whatsoever or at least it will reduce it dramatically. (trust me, I did the math).
Mathematically a 30 mile long trip will equate a 14 and 15 mile (rebound) trip (more or less depending on the driver's route), both time and dead miles equate... the difference is that the short has a higher chance at getting a trip back or at least half way due to obvious laws for odds ( 1 vs 2).
And there ya go champs, if you get this working correctly, Uber is going to copy you for once (well twice actually).
Comments, additions and intelligent discussion is welcome.
