I'd say up to about half the time here the Uber route is a long haul that the pax would be pissed if they knew they were charged based on it. I can't usually even take it because the pax will think I'm the one ripping them off.
It was one of the complaints once exclusively lodged against "shady taxi drivers" and is actually against city taxi regulations in Nashville and probably many other cities. Now it's common day practice for Uber.
The most common rip off is Uber routing around part of a city on an interstate because it's perhaps a minute faster but the fare might be twice as much. And the actual correct route, as almost every pax who knows the area expects, is just a simple straight line route on one street.
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Here is a typical Uber Long Haul shown as default on the pax app (because it may be 2 minutes faster) followed by showing it in google maps versus the route you better take unless you want a huge customer backlash:
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