Uber to produce free in-car magazine for riders called ‘Arriving Now’

UberNorthStar said:

Type up an official-looking card and insert the "blow-in" in the book. Blow-ins are the subscription cards that fall out of magazines for those not in the know (like I was until 3 minutes ago.)

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Sounds more like a blow out to me.

merkurfan said:

Uber magazine? It was back there. Someone must have stole it. Sorry.

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This approach is much better: "Sorry but Uber hasn't sent me the magazine yet. Also waiting on Uber to send me water and mints. Once I receive them, I will make sure to have them ready for you riders!"

Or.....
"Last guy that read the magazine got car sick and threw up in my car. That cost him $250 cleaning fee. He got the magazine covered in his vomit but I cleaned up most of it. I have it upfront. Do you want to look through it?"

Is it made out of recycled toilet paper?

arto71 said:

http://www.geekwire.com/2015/uber-to-produce-free-in-car-magazine-for-riders-called-arriving-now/

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"Coming Now!" For an Uber magazine would be a more sticky name

Just saying... Easier to say and remember...

Good use for toilet paper?

Luberon said:

Let me guess what will be in the first issue
--> being Uber means there is no need to tip your driver
---> how to avoid paying surge pricing
----> is your Uber driver marketing other products or speaking against saint kalanic? Call 1-800-SNITCH now!

I can totally see Uber shoving this magazine on to (erm) independent contractors' cars.

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You left out the most important section:
---> Tell your boss to shove it, Sign up to drive for Uber and make real $$

UberNorthStar said:

Type up an official-looking card and insert the "blow-in" in the book. Blow-ins are the subscription cards that fall out of magazines for those not in the know (like I was until 3 minutes ago.)

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always knew them as 'drop-lets'

UberNorthStar said:

No. Send Uber drivers 50 copies each (printed w/"first edition"); the drivers ad a tag of $1 to each one. Walla! $50 in the drivers' pockets.

<joking>

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Walla? that must be Texan for voilà

arto71 said:

http://www.geekwire.com/2015/uber-to-produce-free-in-car-magazine-for-riders-called-arriving-now/

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It looks like tabloid-sized and printed on newsprint. But they call it a magazine. No matter.

What matters is, any medium that gets eyeballs, the medium's owners are going to stick advertisements in there to recoup the costs of productions, and hopefully to make a profit. Problem is...

It's in the drivers' cars. Not Uber's.

Are drivers required to display it and make it available in their car?

Shouldn't drivers get a small cut of the advertising action?

ClevelandUberRider said:

Are drivers required to display it and make it available in their car?

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Not unless the driver is an Uber employee
(or the car belongs to Uber or the requirement to display/distribute is a requirement as part of an Uber-Sponsored lease agreement).