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I am not sure you guys are correct about Uber reducing fair pricing. (I am fine to stand corrected). I think many pax see it as the preferred method of transport already. As a rider, if uber put up the price by 20%, I will still use uber EVERY time (except I never pay surge). They will make more money when they increase rates.
Yes you are absolutely correct but unfortunately those "managers" at Uber are totally clueless. Instead of increasing market share with a bit of savvy marketing (free first rides/flyers etc) they decided instead to cut the fares and as a consequence the driver's operating margins. They had the cheek to tell us they were doing this to increase our earnings :rolleyes: That just shows how truly stupid they are. Most passengers were quite ok with the previous fares, and drivers could just about make a living.
 
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