Both surge and prime time are bogus not because the price is higher but it doesn't work when people are not drunk.
I don't understand what you mean... can you explain?
Hotels and airlines do the same because the supply is limited and the schedule of the service is not flexible.
Which is exactly the same circumstance for which surge/primetime go into effect: when the supply of drivers is low - and the demand is 'now'.
In our city, surge price comes and goes fast because drivers all come out of woodwork when they see surging.
Same here. (which from the TNCs perspective, is kind of the whole point: get drivers to the pax as quickly as possible, and end the surge as soon as the demand is met. Agree or disagree with tthe methodlogy, thats is how it works.)
Passenger with a brain would just wait for 3 min and request again.
Some do just that. (I do) Others don't want to wait and (thankfully) are willing to pay the additional cost.
And funny thing is when the real supply and demand economy is working, Uber capped the surge during winter storm at 2.9x when no drivers want to drive. yep they said because of integrity and didn't want to take advantage of the weather...
Can't agree with you there. You may not have been following Uber in the ancient days (a year and half ago) when they took enormous criticism form both the public and govenments for allowing the computers to drive surge multipliers through the roof during natural disaters and emergencies.
Why not keep your integrity during drunk hours when sometimes surge is at 6x like last Saturday before it went down to non surge in 10 min?
Well, first, you're comparing being out late (till 'closing time') or just being at a large venue event that dumps thousands of people into the streets at the same time with a natural disaster or general emergency - and that's not a valid comparison. Second, you kind of defeat your own argument when you note that the 6x surge last Saturday only lasted 10 minutes... meaning the rider had a choice to accept it, or wait 10 minutes. And I'm pretty sure that a rider being drunk is something that Uber and Lyft do not have any control over! And it is not just 'drunk' riders who use Uber and Lyft during Surge/PrimeTime. It surges downtown in my market at 5PM nearly every work day... for at least a bit. It surges at the end of every sports event and every concert, every big event in the city - again, for at least a bit. (I rarely drive past midnight anymore, specifically becuase I don't want to drive drunks.)
Everyone hates surge - even the drivers who have no choice but to chase it or now can only afford to accept rides in surge/PrimeTime.
I've said this before so forgive me if you've read it elsewhere:
Surge and PrimeTime pricing were devised by data, financial and accounting nerds.
A marketing professional would have set the X base fares at a much higher level - above cabs in any market.
Then instead of SURGE fares, they would implement DISCOUNTED fares during the slower periods.