Many have expressed interest in a flat monthly rate as opposed to surge. Which I can understand surge not being cool. (I'm a driver) but I'm also working class and if I'm not paying attention a ride could go from $15 (I'd add $5 tip) to $35 and I'd be unable to buy dinner that night or something. These folks have money to dispose of, but why put all their money down the Uber shute? Ever since 2008 everyone's realizing the dollar doesn't go far. How would you feel if your income was salaried and not expected to be raised anytime soon? You budget for entertainment, bills, etc. Uber is a bill but how'd you budget it if it fluctuates? (Surges). The utilities bill (gas, water) fluctuates but that is rare and you can control that fluctuation. Uber surge you cannot control. You either need a ride or you don't. Some pax have time for the surge game but many don't.I once had the pleasure of delivering an old hag with her 3 daughters to a concert venue, where the cheapest ticket was going for 180 dollars a pop.
The conversation led us to the rates and how Uber keeps cutting them at the expense of lowering the standards and requirements to bring on new drivers.
I mentioned how a driver now is only required to have an old 2000 clunker to be an Uber Partner Driver and how that was unfair to the rest of us who had new, more comfortable, safer, and smoother rides.
You know what the old hag said?
She said: "well, you always have the option to switch to an older car."
That was mind boggling to me. I knew right there and then, that these riders could not care less about drivers dissatisfaction, or what was fair or unfair.
All they cared about is the convenience and cost of of an UBER ride... this new genius and phenomenon of an APP that allowed you to get a driver at the push of a button in minutes to your door step...
98 % of the Uber riders feel that same way. They don't give a rat's ass about the App impoverished driver. As a matter of fact, some of them even enjoy in some sort of twisted way torturing the poor guy / girl.
Those are the same 98% that never would get it through their thick skulls that it is impossible for a fare that cheap to include a gratuity... regardless of how Uber defines it; seamless - cashless etc...
You know after talking to hundreds of these self entitled idiots, I found out that there is one and only ONE thing they don't like about UBER and that's Surge pricing.
So that's what a 'rival" company should exploit against UBER: Higher standards, newer cars, straightforward fair rates, no surge pricing ever, and let's not forget an insurance that actually covers you 100% of the time all the time... not possibly or maybe...
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I'd create a service like uber and lyft but pax pay monthly for quality service (or bi monthly) and employees are paid weekly. Only issue, not everyone could drive for my service because unlike uber I'm making them w-2 employees.
Hmm.. that's ubers only corner is they can employ unlimited amounts while other companies cannot.