Travis Kalanick has been compared to Amazon's Jeff Bezos by Bezos' "relentlessly pushing to keep prices low while expanding-at the cost of short-term profits". Consider this, if Uber does not care about its profits as a company, how can Uber care about the profits of its drivers. Kalanick founded Uber with one thing in mind, a price driven model for expansion. Kalanick said, "If Uber is lower-priced, then more people will want it," he explains. "And if more people want it and can afford it, then you have more cars on the road. And if you have more cars on the road, then your pickup times are lower, your reliability is better. The lower-cost product ends up being more luxurious than the high-end one." This is the corporate culture of Uber. According to Kalanick, low prices equal more riders, which equal more cars on the road which equal more reliability. What Kalanick hasn't considered in the equation is the price that drivers are willing to work for?