Uber's driver-facing app is getting big changes to its navigation experience, something Uber is doing to try to help make it easier for drivers to do their job without having to worry too much about switching apps or trusting navigation software designed primarily for consumer use.
The new Uber navigation experience is an upgrade from what was available in the iOS driver app, and a completely new addition to the Android version of their mobile software. Uber previously relied exclusively on external routing apps, including Google Maps and Waze on Android, offering a "Navigate" button that would pop drivers out directly into their third-party app of choice.
Uber's Maps product team lead Manik Gupta and driver app senior product manager Maya Choksi told me in an interview that the whole project is designed to help improve service in general, offering better routing from point A to point B during a trip, but also improved pick-ups, drop-offs and, perhaps most importantly, improved driver experience.
Do they want me to take the shorter routes? Is that what this is about? Revenue squeezing, least costly routes to complement up front fares? Cuz they don't honestly believe they can do as well as Google or Waze. Or maybe they do.
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