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Take a look at this article and the follow up article as well. Uber had to change the way they worded the "tips are included" verbiage to "tips not necessary" that does not mean however, that we cannot accept a tip.

http://www.sfgate.com/business/article/Uber-drivers-suit-over-tips-clears-hurdle-5044858.php

http://www.businessinsider.com/uber-tipping-policy-2014-10

Late last year, a federal judge ruled that drivers could sue Uber for deceptive marketing that told its passengers that Uber's fares included a tip, the San Francisco Chronicle reported.

"Uber's marketing initially said 'The tip is included in the fare,' and that was absolutely not the case," De Wolf Sandoval told us. "The fare has always been the calculation of the distance and the time and the base fare and any surcharges and any tolls.

"And never has there been, in UberBLACK, UberSUV or UberX's platforms, a calculation for the tip. And it's impermissible, from a labor standpoint, for management to take a percentage of tips. And surprisingly, Uber tried to get away with it anyway by saying 'The tip is included in the fare' - but that would also mean they're taking a percentage of the tip, if they're taking 20% off the fare."

Some drivers we spoke to say they've had customers who want to tip, but can't do it through the app.

"If a rider absolutely insists on providing an additional cash tip, drivers are of course free to accept it," an Uber spokesperson told Business Insider last month.
 

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Take a look at this article and the follow up article as well. Uber had to change the way they worded the "tips are included" verbiage to "tips not necessary" that does not mean however, that we cannot accept a tip.

http://www.sfgate.com/business/article/Uber-drivers-suit-over-tips-clears-hurdle-5044858.php

http://www.businessinsider.com/uber-tipping-policy-2014-10

Late last year, a federal judge ruled that drivers could sue Uber for deceptive marketing that told its passengers that Uber's fares included a tip, the San Francisco Chronicle reported.

"Uber's marketing initially said 'The tip is included in the fare,' and that was absolutely not the case," De Wolf Sandoval told us. "The fare has always been the calculation of the distance and the time and the base fare and any surcharges and any tolls.

"And never has there been, in UberBLACK, UberSUV or UberX's platforms, a calculation for the tip. And it's impermissible, from a labor standpoint, for management to take a percentage of tips. And surprisingly, Uber tried to get away with it anyway by saying 'The tip is included in the fare' - but that would also mean they're taking a percentage of the tip, if they're taking 20% off the fare."

Some drivers we spoke to say they've had customers who want to tip, but can't do it through the app.

"If a rider absolutely insists on providing an additional cash tip, drivers are of course free to accept it," an Uber spokesperson told Business Insider last month.
Uber is the worst company in terms of treating their partners. If I see daddy Travis in the street I will kick his ass. Lol
 

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I wouldn't say they directly-intentionally did this.. they are a bunch of tech people. Many tech ppl believe simplicity is the key to success and they probably saw tipping as taking away from request ride rate done. Alas, inept with poor guidance will be leaving uber in a wake of lawsuits as it's so poorly operated. Most of the decision makers at uber seem to have a really poor understanding/grave lack of knowledge about the service industry. Pretty much everything surrounding the concept other than the concept itself. Ignorant is what comes to mind
 
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