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Uber now controls demand by jacking up the price even though there are not that many cars on the road until literally no cars are left, that's when they start passing on the surge to drivers. Riders are charged higher upfront pricing the most during low demand times in certain areas. People who tip through the app will get charged more for their next ride than those who don't tip per uber algorithm. When it's surging do to nnot enough drivers been on the road Uber charge will the pax less in low income areas to keep people from ordering Lyft. The algorithm is code word for AI computer system that manipulates both driver and passenger behavior in order to make the most profit using the data it gathers from rides and company input. Like the post to bring more attention to this, thanks!
Very well said!

One other thing they do now is drop the POOL price substantially when a matching trip is already in progress. Like Princeton to EWR....$32 POOL, $51 X. Then 5 minutes later...$48 POOL, $51 X. I call this a "reverse surge".
 
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