A few nights ago, I pick up these two old ladies from a concert venue in the area. They were first time riders, as they'd indicated to me upon getting in the car. It was only their second time using Uber. As they both got situated in the backseat, the lady whose name was on the account was basically bragging about the service to her friend on how great it is, and easy to use. Anyway, as we start to pull off they both ask me how much is the ride going to cost? At this point I know its a surge (2.8), and the ETA was about 13 mins, but I honestly didn't have a clue how much it would be so I told them such. That's when the one lady spurted out "28 dollars! That's what it told me on the app." I said well "If that's what it told you, then I guess that's what it is." Now I've been driving for awhile, and I'm certainly not naive enough believe what everyone tells me, but it did sound like they were telling the truth. Long story short, we arrive at the destination, and the trip ends up being $53, of which I'm sure my rating was affected afterwards. It really got me thinking at that point. Is Uber blatantly lying or withholding information from customers during surge, and making drivers take the blame for it? When you think about it its the perfect scam, and not really that far fetched because anytime a customer believes they've been ripped off its always the driver's fault. No one ever even remotely thinks to blame Uber! What most people don't realize is aside from going a totally inefficient route, we have zero control over what is charged at any given time. We don't have meters we can turn on or off. So why aren't passengers educated on this so our ratings aren't affected by it? And why is Uber letting drivers continually suffer from wrath of riders when it comes to this? Obviously, Uber doesn't care. This is where the "churn and burn" model comes into play. Uber, can essentially rip off customers while letting drivers take all the blame. If a driver gets deactivated, we'll just replace him with a new one. It's almost like they know at some point we'll all eventually be deactivated and replaced. Some may survive, but most won't, and that's apart of their whole strategy. It's a classic "Boiler Room" way of running things.