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San Diego Gulls and UberEats team for in-seat food delivery

24 Feb 2017 - San Diego Union Tribune

San Diego Gulls fans no longer need to leave their seats when hunger strikes, as the minor league hockey team and its concessions provider have partnered with UberEats to provide in-seat delivery.

The arena food delivery partnership, announced Friday, is the first of its kind for UberEats, the Uber-owned smartphone app that dispatches food on demand to people in more than 60 markets. UberEats arrived in San Diego in June, applying its logistics engine to match freelance drivers with customers who wanted food from area restaurants.

With the local pair-up, the Gulls and concessions company, Levy Restaurants, will tap Uber's technology to manage in-seat service at home games. As a result, arena patrons can use the UberEats smartphone app to summon food - but not alcohol - from the following Levy-operated food stands: Cali Comfort BBQ, General Concessions, Loaded Dogs, Pizza Port and Rockin' Baja. Levy concession workers, and not Uber independent contractors, will be completing the meal drop-offs.

"We are proud to be the first professional sports franchise to offer UberEats technology in arena," said Matt Savant, the Gulls' president of business operations. "This new interactive technology will give Gulls fans a look at the future of in-arena dining."

While in-seat service is a common perk for premium ticket holders at most stadiums and arenas, the Gulls-plus-Eats match-up extends the VIP treatment to all fans. Although a one-off arena deal for the time being, Uber's newly cemented relationship with Levy could also lead to additional tie-ups, as Levy handles concessions at a number of different ballparks and stadiums around the nation, including Dodger Stadium and Arrowhead Stadium.

The UberEats announcement came as Uber coped with bad publicity after a female former engineer alleged the company's work environment was hostile to women in a blog post published last weekend. The accusations, which prompted an internal company investigation, were amplified by coverage in media outlets such as the New York Times and BuzzFeed. They also inspired some people to announce on social networks that they planned to delete the Uber app.
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