I think they started doing this for legal purposes. How can you guarantee some can make x amount, almost 24 hours a day with little or no sleep?
I was just waiting for a lawsuit, when they used to text us at 2am, saying head back to Downtown after your trip, because demand is off the charts, Then again at 7am, 10am 11,am, 1pm, 4pm 3pm, 6pm, 8pm and then 2am again "Head to Downtwon, demand is off the charts!" I bet some drivers, really took that to heart and drove 24 hours a day.
On a side note, I hate when they are texting me, during my trip telling me to "after my trip stay online". Its like, you know I am driving, why are you forcing me to take my eyes off the road to look at your message? That could of caused some wrecks.