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A: Universal Music.

Uber bought the web address after changing its name from UberCab for a 2% stake in the company (at the time about US$100,000).

Uber agreed to give the name back to Universal Music if Uber didn't succeed.

(Source: The Upstarts by Brad Stone, Little, Brown and Company, New York City, 2017, page 181)

See also https://www.businessinsider.com.au/a-363-million-mistake-2014-11
 

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Pretty good trade. I think they did well

Oh until I read the story.

Well I guess they couldn't foresee where it was going to go. There was a real chance that Uber would collapse so they probably thought they were getting out at a high point.
 
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