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Most Americans Don't Trust Car Companies To Make Self-Driving Cars


Jaclyn Trop , Contributor | Feb 27, 2017 @ 01:17 PM

Consumers are not ready to embrace autonomous driving and don't trust car companies to make self-driving cars, according to a recent report from Deloitte.

In the U.S., nearly three-quarters of consumers said they believe fully autonomous vehicles will not be safe, according to the report, which focused on attitudes in six countries: the U.S., Germany, China, Japan, South Korea, and India. South Koreans expressed the most skepticism, with 81% of consumers surveyed reporting safety concerns.

The data indicate that automakers, which already face mounting pressures to invest in unproven self-driving technology, may have even less financial leeway. The majority of respondents said they were not willing to pay more than $500 for various advanced vehicle technologies, and many said that the costs for in-vehicle connectivity and customized, real-time infotainment features should be included in the sticker price.

"It's a genuine dilemma for automakers," Craig Giffi, vice chairman and U.S. automotive industry leader at Deloitte, noted in the report. "Many of the technologies automakers are investing heavily in today are not considered useful, safe, or preferred by the consumers we surveyed, and under very few circumstances are they willing to pay anything extra for these technologies. The desire for safety features seems to be the lone bright spot."
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