Whenever a pax initiates a discussion on the state of affairs for Uber and what it is like to drive for Uber X, I steer the conversation towards pricing and their take on it. All are in 100% agreement that a 20¢/mile increase would not affect their choice of Uber over Lyft and that they would still take the same number of Uber rides as they do now. Some get a little squimish a $1/mile but are fine with 95¢/mile. That is an optics problem not a monetary problem. Will an increase come from the ultimate crack dealer? Are enough riders hooked on the Uber drug? Time will tell.