They probably don't understand how it works: that it's supposed to be the organization's (business, hospital, clinic, etc.) name. Because the screenshot contains the rider's name and that rider is the guest. The organization isn't the guest.
It is usually a Dealership, Doctors Office or some sort of business requesting a ride for a client of theirs…
I have done a lot of them.
Sometimes it will have the person name or the agency will tell you to call the client to let them know you are there but some will go with guest because it is third party…
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