To ensure no one can parade around as "Galin" with the blue Prius or whatever car is listed. It's a passenger safeguard to verify the identity of a driver that has been vetted through Uber's system.I had a picture of my car as my profile pic. Riders found me instantly. Uber found it and made me put a picture of me up. Now I have to ask around for my riders. Makes no sense that we have a face pic when the riders are looking for a car.