Or it could do what Movie Pass did: give away movie tickets for cheap and all you had to do was download the app. Once everyone downloaded the app, it was time to turn a profit. However, people simply stopped using the app once they raised the price.
Helios and Mathieson (the parent company behind Movie Pass) saw it's stock go from 400$ to 4800$.
It is now worth $0.02
Uber and Lyft will face the same problems that Movie Pass had when it comes time to raise prices. I don't think that rideshare stocks will dump into the ground like Snapchat did. I think these rideshare stocks will pump (where founders will exit) and then dump into the ground.
Persuading retail investors on fundamental analysis alone will not move the price. Getting people to believe in a rideshare "revolution" might do the trick but after reading Lyft propaganda about "free rides for homeless people" and "rideshare is good for the environment", they get not one-but two middle fingers from me.