Hoping more Edmonton drivers are lurking on this forum.
Edmonton currently is new market fro UBER (since Dec'14) with relatively high initial pricing.
UberX $2.75 base + $0.30/min + $0.95/km (about $1.52/mile for those in US)
Minimum $2.75 and cancellations $5
UBER is still fighting to establish itself in Edmonton and most Canadian cities.
The taxi monopoly/oligopoly is very established and the Municipal governments while sometimes supportive of the UBER concept (admitting the need for better ride share options/service/etc) are being careful to not kill their golden goose with the taxi lic too quickly.
History
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Dec. 18, 2014 - UBER starts up in Edmonton. Former Mayor Bill Smith is ceremonial first ride. City #5 in Canada I think.
Jan. 20. 2015 the city's executive committee asked administration to request the company to cease operations until a collaborative agreement could be made between them. Uber continued ops and no fines/sting operations, etc. have happened to my knowledge.
Jan 30, 2015 Uber offering FREE rides. No restrictions or conditions.
Feb. 5, 2015 the city filed an injunction against the app-based company asking Uber to cease operations - citing safety concerns and protecting the taxi industry as well. Uber continued ops and no fines/sting operations, etc. have happened to my knowledge.
About the same time Uber started an online petition...
https://action.uber.org/edmonton/ which currently sits at over 12000 signatures. The petition -- addressed to the mayor and council -- claims Uber helps to reduce the number of DUI fatalities.
Feb 10, 2015 - FREE rides over. Resume charging normal full fares.
Feb 27, 2015 - first time guarantees offered. $25/hr from midnight-3am. Conditions: min 1 ride per hour, >80% acceptance.
Upcoming
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March 3, 2015 - The city filed an injunction against the company in the Court of Queens Bench Feb. 5 demanding they cease operations. On Friday, it was announced that the case will begin to be heard in justice chambers March 3.
Along with the injunction, the city has also filed a suit against Uber for operating without a licence.