I like how Uber has been completely silent on this issue. ...
Yep, I would up in Durham yesterday well after the game was over. Got an Uber ping to the designated "Pickup Location, Chapel Drive Circle, West Campus - Chapel Drive". Sure enough the pin is in the circle. I drive slowly around the circle looking down each road for any signs of pax. I stopped at the pin, in the circle between Wannamaker and Chapel drive, to try and text the passenger. Just before the 5min timer was up, pax walks up behind me. He was a little perturbed, but not arrogant, for not being able to move his pick-up location to the front of Duke Chapel. I told him about the new "policy" and showed him the memo we got from Lyft, explaining the $250 fines, etc. I told him we had not heard a peep about this from Uber, but obviously they have integrated the technology to keep pax from ordering rides outside of the designated areas. The pax were alumni, in their late 40s who had attended the game.
He and his wife were cool about the whole ordeal, but he still was not happy. He said he would write the Dean, and board of Trustees with this dissatisfaction with the new policy. It was OK for me, a nice long ride back to Raleigh, with a cash tip!