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Discussion Starter · #1 · (Edited)
One of my hobbies and passions for years has been Swiss watches. Particularily Rolex, Baume & Mercier, Patek Philippe, etc. I own a number of them, and actively participate in a couple of watch forums on the internet, and it's always a jealous point of contention (particularily with Rolex) that the people who wear them do so because we are all insecure and attention seeking assholes. Well, I decided to test the theory of "product recognition" as I was driving Uber. So, I took a couple of my pieces out of my safe and started wearing them daily while driving.

Pics of the watches I used are attached. The gold one was not used in the survey as I had just sold it.

I would not have done this in LA or Chicago FWIW......LOL !! I am in Canada where we all say "sorry" to everyone all the time.

FWIW in the article, the term "WIS" means "Watch Idiot Savant".......or someone who is actively passionate and knowledgeable about them.

Any other watch nuts here ?

Objective

To confirm or dispel the preconceived notion that the general public can easily recognize ROLEX wristwatches, and that they will act and/or respond differently, and in an obvious manner, to the wearer of same.

Methodology

Utilizing my position as a driver for a ride sharing service grants me the exposure to a wide cross section of the general public on a daily basis. Each day for 3 months I would wear a genuine ROLEX watch, and part way thru the collection of data, I would change ROLEX watches for one of a different design and metal composition, as well as, I would also wear a "control" timepiece, which was a non-Rolex item.

The ROLEX watches worn were a reference #126300 Datejust 41 in steel with a Jubilee bracelet, smooth bezel, and Rhodium dial, and then a reference #116713LN GMT Master II in two tone Gold and Steel. At the time of the survey I did not have any full gold pieces in my collection, however, as two tone watches are commonly derided as being "too flashy" I decided that this would suffice. The control watch was a TISSOT PRC200 chronograph in polished steel, with a custom bright yellow ostrich leather band and deployment, made by Aaron Bespoke in Montreal.

A sample base of 1,000 riders was to be tabulated, as this size is what is most commonly utilized by major polling firms such as Gallup and others, and their reactions and responses, if any, recorded for future use.

I operate my vehicle from 4:00 AM until 6:00 PM in the middle to upper class demographic areas of a city, with contains a metropolitan population of approximately 1.3MM inhabitants. The vast majority of my clients are business travellers, business people, retail/service employees and students, as well as those of an undetermined nature. The mix of female to male riders is 50/50.

This survey was done during the warm summer months, and at all times a short sleeve shirt was worn, so that I could expose the timepiece to the rider in a non-obvious manner.

At all times my hands were positioned at 10/2 o'clock position on the steering wheel while in motion, but when stopped, I often placed my left hand at 12 o'clock on the steering wheel if the rider was sitting in the right rear seat (60%) of my vehicle. If the rider was in the left rear seat (10%) I would place my elbow on the window frame and rest my head on my hand. If the rider was in the front passenger seat (30%), no special considerations were taken to offer unobstructed views of the ROLEX, or the control watch.

At no time did I verbally mention any timepiece I was wearing, and only upon a direct comment or question from a rider, did a discussion take place.

I briefly glanced at each rider thru my dark sunglasses numerous times to see if they were focused overtly on my wrist while the vehicle was safely stopped. Other than noted below by those who made comments to me, no one seemed preoccupied with what was on my wrist at any time.

RESULTS

A total of 1,076 riders were tabulated.
9 made direct verbal comments to me while in the vehicle (00.83 %)
5 of them were wearing a ROLEX while doing so (00.46%).
1 was wearing a Panerai.
The remaining 3 knew the make and model of the subject watch, but were not wearing what we would consider to be a higher end SWISS luxury watch brand at the time.
No one made derogatory comments, or discussed the cost of the watches at any time.
No one seemed to focus their gaze on my wrist at any time except the WIS in my vehicle.
17 people commented on the yellow strap on my TISSOT within the 2 weeks that I wore it during my driving (1.59 %).

CONCLUSIONS

People will notice that you have something on your wrist, as evidenced by the commentary regarding the bright yellow strap on my TISSOT. I received 10 times as many comments on the watch strap alone, as I did on any of the ROLEX timepieces that I wore.

An overwhelmingly vast majority of people absolutely CANNOT tell the difference between a $15,000+ ROLEX and a $150 Michael Kors/FOSSIL/Invicta/Steinhart, etc, mall watch, nor do they even care.

If they do notice, they won't say anything unless they have a direct interest in watches, but most likely no commentary or further interaction will be forthcoming, unless they are a ROLEX wearing WIS. In this case, you can expect a healthy and interesting discussion.

There are not a lot of ROLEX wearers out there in the general public in the demographic I transport. In fact, it was much smaller than I expected, especially if the sales hype surrounding the brand, and the perceived inventory shortages at Rolex dealers are to be believed.

If you like expensive Swiss watches, buy them solely for yourself, because no one else is going to know or care that you are wearing one on your wrist. The only statement you are making when you do so, is to yourself. And, that is why we all buy nice things for ourselves, to make us feel good, regardless of what they are.

Having personally owned numerous full yellow gold ROLEX pieces, and worn them daily for two years, I can state that the results shown in my survey, had I utilized one of them, would have been the same, as no one ever made a comment about my watches, unless they they personally owned one themselves.

Watch Analog watch Light Gesture Clock


Watch Analog watch Clock Everyday carry Material property


Watch Hand Analog watch White Product
 

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One of my hobbies and passions for years has been Swiss watches. Particularily Rolex, Baume & Mercier, Patek Philippe, etc. I own a number of them, and actively participate in a couple of watch forums on the internet, and it's always a jealous point of contention (particularily with Rolex) that the people who wear them do so because we are all insecure and attention seeking assholes. Well, I decided to test the theory of "product recognition" as I was driving Uber. So, I took a couple of my pieces out of my safe and stared wearing them daily while driving.

Pics of the watches I used are attached. The gold one was not used in the survey as I had just sold it.

I would not have done this in LA or Chicago FWIW......LOL !! I am in Canada where we all say "sorry" to everyone all the time.

FWIW in the article, the term "WIS" means "Watch Idiot Savant".......or someone who is actively passionate and knowledgeable about them.

Any other watch nuts here ?

Objective

To confirm or dispel the preconceived notion that the general public can easily recognize ROLEX wristwatches, and that they will act and/or respond differently, and in an obvious manner, to the wearer of same.

Methodology

Utilizing my position as a driver for a ride sharing service grants me the exposure to a wide cross section of the general public on a daily basis. Each day for 3 months I would wear a genuine ROLEX watch, and part way thru the collection of data, I would change ROLEX watches for one of a different design and metal composition, as well as, I would also wear a "control" timepiece, which was a non-Rolex item.

The ROLEX watches worn were a reference #126300 Datejust 41 in steel with a Jubilee bracelet, smooth bezel, and Rhodium dial, and then a reference #116713LN GMT Master II in two tone Gold and Steel. At the time of the survey I did not have any full gold pieces in my collection, however, as two tone watches are commonly derided as being "too flashy" I decided that this would suffice. The control watch was a TISSOT PRC200 chronograph in polished steel, with a custom bright yellow ostrich leather band and deployment, made by Aaron Bespoke in Montreal.

A sample base of 1,000 riders was to be tabulated, as this size is what is most commonly utilized by major polling firms such as Gallup and others, and their reactions and responses, if any, recorded for future use.
I operate my vehicle from 4:00 AM until 6:00 PM in the middle to upper class demographic areas of a city, with contains a metropolitan population of approximately 1.3MM inhabitants. The vast majority of my clients are business travellers, business people, retail/service employees and students, as well as those of an undetermined nature. The mix of female to male riders is 50/50.

This survey was done during the warm summer months, and at all times a short sleeve shirt was worn, so that I could expose the timepiece to the rider in a non-obvious manner.

At all times my hands were positioned at 10/2 o'clock position on the steering wheel while in motion, but when stopped, I often placed my left hand at 12 o'clock on the steering wheel if the rider was sitting in the right rear seat (60%) of my vehicle. If the rider was in the left rear seat (10%) I would place my elbow on the window frame and rest my head on my hand. If the rider was in the front passenger seat (30%), no special considerations were taken to offer unobstructed views of the ROLEX, or the control watch.

At no time did I verbally mention any timepiece I was wearing, and only upon a direct comment or question from a rider, did a discussion take place.

I briefly glanced at each rider thru my dark sunglasses numerous times to see if they were focused overtly on my wrist while the vehicle was safely stopped. Other than noted below by those who made comments to me, no one seemed preoccupied with what was on my wrist at any time.

RESULTS

A total of 1,076 riders were tabulated.
9 made direct verbal comments to me while in the vehicle (00.83 %)
5 of them were wearing a ROLEX while doing so (00.46%).
1 was wearing a Panerai.
The remaining 3 knew the make and model of the subject watch, but were not wearing what we would consider to be a higher end SWISS luxury watch brand at the time.
No one made derogatory comments, or discussed the cost of the watches at any time.
No one seemed to focus their gaze on my wrist at any time except the WIS in my vehicle.
17 people commented on the yellow strap on my TISSOT within the 2 weeks that I wore it during my driving (1.59 %).

CONCLUSIONS

People will notice that you have something on your wrist, as evidenced by the commentary regarding the bright yellow strap on my TISSOT. I received 10 times as many comments on the watch strap alone, as I did on any of the ROLEX timepieces that I wore.

People absolutely CANNOT tell the difference between a $15,000+ ROLEX and a $200 Michael Kors/FOSSIL/Invicta/Steinhart, etc, mall watch, nor do they care.

If they do notice, they won't say anything unless they have a direct interest in watches, but most likely no commentary or further interaction will be forthcoming, unless they are a ROLEX wearing WIS. In this case, you can expect a healthy and interesting discussion.

There are not a lot of ROLEX wearers out there in the general public in the demographic I transport. In fact, it was much smaller than I expected, especially if the sales hype surrounding the brand, and the perceived inventory shortages at Rolex dealers are to be believed.

If you like expensive Swiss watches, buy them solely for yourself, because no one else is going to know or care that you are wearing one on your wrist. The only statement you are making when you do so, is to yourself.

Having personally owned numerous full yellow gold ROLEX pieces, and worn them daily for two years, I can state that the results shown in my survey, had I utilized one of them, would have been the same, as no one ever made a comment about my watches, unless they they personally owned one themselves.

View attachment 313221

View attachment 313223

View attachment 313225
The man who steals your watch will say " "sorry".

You should get a PhD in Consumer Behavior, then get a job at a liberal arts college and publish your research in academic journals, give 2 lectures per week, work 9 months a year and collect a 6 figure paycheck annually. As an added benefit, it will still leave you tons of time for driving Uber!
" LIBERAL ARTS "
 

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Why? You are surprised like what's liberal arts got to do with it? I guess you are not familiar with the American college system that much. Liberal arts colleges don't just teach arts, they teach pretty much every degree imaginable, including business and engineering. They are usually very overpriced, their classes are very easy, they dont teach a lot, because their market is mostly kids of rich parents who kinda want a degree, but they really know they will never have to work for living. Teaching in such colleges is really nice, cause you can take it easy and you get paid a lot. Privilaged jobs, really.
 

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I would be too paranoid to wear a Rolex doing this job. Not really an issue for me since I don't own a Rolex. I was once using my Tab E while Ubering in the daytime and this one female pax that got in looked at it with such desire and jealousy (Like Gollum and the ring of power). A Rolex costs a lot more than a Tab E that is for sure.
 

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I would be too paranoid to wear a Rolex doing this job. Not really an issue for me since I don't own a Rolex. I was once using my Tab E while Ubering in the daytime and this one female pax that got in looked at it with such desire and jealousy (Like Gollum and the ring of power). A Rolex costs a lot more than a Tab E that is for sure.
She probably just saw her reflection in the screen and was trying to make sure her hair was not messed up...
 

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74,231 Posts
I would be too paranoid to wear a Rolex doing this job. Not really an issue for me since I don't own a Rolex. I was once using my Tab E while Ubering in the daytime and this one female pax that got in looked at it with such desire and jealousy (Like Gollum and the ring of power). A Rolex costs a lot more than a Tab E that is for sure.
I could see the envy and desire in her eyes. She would have killed me for it if she had the nerve. Do these things even cost $100 these days? People are strange.
I remember women looking at ME that way . . .

Sigh *
 

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Discussion Starter · #11 · (Edited)
FWIW, tips never changed during my survey, they are still shitty ROTFLMAO !!!!.........and if I had thought my chances of getting robbed, were, well, seriously above average, I wouldn't have done it. I am specifically insured for these items anyways. I just cannot travel internationally (outside of the continental North America) as I am not covered if I wear one and incur a loss.

That was the point of the whole thing, to bust the myth that having an expensive and supposedly "flashy" watch gave the wearer attention.

It does not.

The watch forums where I participate and posted this had some funny reactions. The guys and dealers who sold watches either didn't believe I actually did it, or tried to poke holes in my methodology, as they desperately need this myth to continue to do business.
 

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One of my hobbies and passions for years has been Swiss watches. Particularily Rolex, Baume & Mercier, Patek Philippe, etc. I own a number of them, and actively participate in a couple of watch forums on the internet, and it's always a jealous point of contention (particularily with Rolex) that the people who wear them do so because we are all insecure and attention seeking assholes. Well, I decided to test the theory of "product recognition" as I was driving Uber. So, I took a couple of my pieces out of my safe and started wearing them daily while driving.

Pics of the watches I used are attached. The gold one was not used in the survey as I had just sold it.

I would not have done this in LA or Chicago FWIW......LOL !! I am in Canada where we all say "sorry" to everyone all the time.

FWIW in the article, the term "WIS" means "Watch Idiot Savant".......or someone who is actively passionate and knowledgeable about them.

Any other watch nuts here ?

Objective

To confirm or dispel the preconceived notion that the general public can easily recognize ROLEX wristwatches, and that they will act and/or respond differently, and in an obvious manner, to the wearer of same.

Methodology

Utilizing my position as a driver for a ride sharing service grants me the exposure to a wide cross section of the general public on a daily basis. Each day for 3 months I would wear a genuine ROLEX watch, and part way thru the collection of data, I would change ROLEX watches for one of a different design and metal composition, as well as, I would also wear a "control" timepiece, which was a non-Rolex item.

The ROLEX watches worn were a reference #126300 Datejust 41 in steel with a Jubilee bracelet, smooth bezel, and Rhodium dial, and then a reference #116713LN GMT Master II in two tone Gold and Steel. At the time of the survey I did not have any full gold pieces in my collection, however, as two tone watches are commonly derided as being "too flashy" I decided that this would suffice. The control watch was a TISSOT PRC200 chronograph in polished steel, with a custom bright yellow ostrich leather band and deployment, made by Aaron Bespoke in Montreal.

A sample base of 1,000 riders was to be tabulated, as this size is what is most commonly utilized by major polling firms such as Gallup and others, and their reactions and responses, if any, recorded for future use.

I operate my vehicle from 4:00 AM until 6:00 PM in the middle to upper class demographic areas of a city, with contains a metropolitan population of approximately 1.3MM inhabitants. The vast majority of my clients are business travellers, business people, retail/service employees and students, as well as those of an undetermined nature. The mix of female to male riders is 50/50.

This survey was done during the warm summer months, and at all times a short sleeve shirt was worn, so that I could expose the timepiece to the rider in a non-obvious manner.

At all times my hands were positioned at 10/2 o'clock position on the steering wheel while in motion, but when stopped, I often placed my left hand at 12 o'clock on the steering wheel if the rider was sitting in the right rear seat (60%) of my vehicle. If the rider was in the left rear seat (10%) I would place my elbow on the window frame and rest my head on my hand. If the rider was in the front passenger seat (30%), no special considerations were taken to offer unobstructed views of the ROLEX, or the control watch.

At no time did I verbally mention any timepiece I was wearing, and only upon a direct comment or question from a rider, did a discussion take place.

I briefly glanced at each rider thru my dark sunglasses numerous times to see if they were focused overtly on my wrist while the vehicle was safely stopped. Other than noted below by those who made comments to me, no one seemed preoccupied with what was on my wrist at any time.

RESULTS

A total of 1,076 riders were tabulated.
9 made direct verbal comments to me while in the vehicle (00.83 %)
5 of them were wearing a ROLEX while doing so (00.46%).
1 was wearing a Panerai.
The remaining 3 knew the make and model of the subject watch, but were not wearing what we would consider to be a higher end SWISS luxury watch brand at the time.
No one made derogatory comments, or discussed the cost of the watches at any time.
No one seemed to focus their gaze on my wrist at any time except the WIS in my vehicle.
17 people commented on the yellow strap on my TISSOT within the 2 weeks that I wore it during my driving (1.59 %).

CONCLUSIONS

People will notice that you have something on your wrist, as evidenced by the commentary regarding the bright yellow strap on my TISSOT. I received 10 times as many comments on the watch strap alone, as I did on any of the ROLEX timepieces that I wore.

An overwhelmingly vast majority of people absolutely CANNOT tell the difference between a $15,000+ ROLEX and a $150 Michael Kors/FOSSIL/Invicta/Steinhart, etc, mall watch, nor do they even care.

If they do notice, they won't say anything unless they have a direct interest in watches, but most likely no commentary or further interaction will be forthcoming, unless they are a ROLEX wearing WIS. In this case, you can expect a healthy and interesting discussion.

There are not a lot of ROLEX wearers out there in the general public in the demographic I transport. In fact, it was much smaller than I expected, especially if the sales hype surrounding the brand, and the perceived inventory shortages at Rolex dealers are to be believed.

If you like expensive Swiss watches, buy them solely for yourself, because no one else is going to know or care that you are wearing one on your wrist. The only statement you are making when you do so, is to yourself. And, that is why we all buy nice things for ourselves, to make us feel good, regardless of what they are.

Having personally owned numerous full yellow gold ROLEX pieces, and worn them daily for two years, I can state that the results shown in my survey, had I utilized one of them, would have been the same, as no one ever made a comment about my watches, unless they they personally owned one themselves.

View attachment 313221

View attachment 313232

View attachment 313225
People still wear watch?. First one looks fake, though. I can tell because of the date number. The lens don't magnify the date.
 

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I wear a $140 Fossil Smartwatch that I bought a few months ago and get comments frequently. When I show them that the watch face is a "Magic 8-ball", they get even more giddy. For the record, I am not a big fan of the gold plating color, but already have a silver color and wanted something different.



I do find it funny that even Rolex is in the Smartwatch game

 

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I wear a $140 Fossil Smartwatch that I bought a few months ago and get comments frequently. When I show them that the watch face is a "Magic 8-ball", they get even more giddy. For the record, I am not a big fan of the gold plating color, but already have a silver color and wanted something different.



I do find it funny that even Rolex is in the Smartwatch game

Smart Rolex watch, I can't believe it. I don't see any young generation want Rolex any more. It's kind of out dated. Only people wear Rolex I see are pops these days.
 

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That is not real.......LOL.

And yes, all of the pics are of genuine watches on my wrist.
Hi Mr.Bond. sorry, but all of them look fake to me. It's hard to tell by pictures, but none of your lens magnify the date. Thats one of the way tell its real or fake. I got the fake one I bought 10 years ago costs 100 bucks And it still works. Anyway, it still don't matter fake or real.
 
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