I can remember a number of times when Uber used profiling as justification for their lame and idiotic business decisions. Decisions which always negatively impacted drivers who are IC’s and should have this right.
Such as when they took away the ability:
-to choose pings based on pax destination.
-to choose pings based on pax pickup address.
Or the many times we were told they wouldn’t allow in-app tipping.
All because it would encourage drivers to give “preference” to, or profile, certain areas over other areas.
(How they knew what those areas were without any tipping data to reference showed an alarming amount of racist profiling on their part. But they were probably too busy treating their women employees badly to notice.)
So, Uber, by all means go ahead and institutionalize a system of profiling. Especially when it disenfranchises the majority of your drivers here in Seattle.
