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6 Posts
So, several hundred rides deep now into uber and I'd like to share a couple of thoughts. I still drive a cab and drive for uber on the side. Because I am an owner operator of my own taxicab and license my own company, I can say without a doubt, I make more driving my cab on a per mile and on a per hour basis than driving for uber.
How you ask? It's really quite simple: If I charge X, and uber charges X less 25%, then takes a 20% commission, and then there are virtually no tips, it easy to conclude that if I am able to stay equally busy doing both, then uber must generate lower overall gross hourly earnings and lower per mile earnings.
Yes, uber has a more efficient dispatching system which results in greater efficiencies on a per mile basis. Yes, you avoid the pesky cost of commercial insurance. Yes, no need for paid advertisement when working for uber. But even with those uber advantages, cab driving is still more profitable for me as an owner operator.
I use an identical car for uber as I do for my taxicab. Only three differences - the cab has signs, the uber does not, the cab has a full commercial insurance policy while the uber has a much cheaper regular auto insurance policy with a ride share rider, and the cab needs to be advertised online to get the phone to ring while the uber car just flips on an app. Every other expense is identical - fuel, maintenance, taxes, etc. (no medallion system where I live and licensing is only a couple of hundred bucks a year so those things don't even factor in).
I am on track to drive my cab 55,000 miles this year and generate $80k gross receipts (fares and tips). Doing uber on the side I am on track to drive 12,000 miles and generate 13k in gross receipts (fares and the occasional unicorn tips). This totals to 93k while driving 68,000 miles between the two vehicles.
Hypothetically, IF I was able to dump my cab and IF uber could generate the same number of rides to where I could drive an additional 55k in miles for them then how would I come out? I could expect to generate a total of 74k gross receipts driving 68,000 miles for uber IF THEY COULD GET ME THE SAME NUMBER OF RIDES. Now that's less than 93k, but not as bad as you'd think. Add in the following savings of the $6000 commercial insurance policy I'd no longer have to purchase and add in the $3000 I spend in online advertising that I'd no longer have to spend, and that $19k gap shrinks by 9k. That's pretty close to my combined earnings I'm currently tracking to generate in 2016, but still 10k shy.
But the biggest problem is not this hypothetical 10k loss in gross receipts, it's that uber CAN'T replace all my taxicab rides. I'm allowed to load as a cab in both directions to and from my local airport. With uber, I'd lose the ability to pick up. Drop offs are still okay. That's a huge loss. Also, a large percentage of my cab rides are street hails, another thing that uber can not replace in full. True, there would be additional dispatch during those times via uber when I'd normally be catching flags, but hails are easy and quick since the customer is already right there standing in front of you. Difficult for uber to match that kind of easy, highly profitable revenue.
But all that aside, putting all my eggs in one basket (uber) is a dangerous thing to do. We all know they love to deactivate at will and slash rates time and time again. To put it bluntly, I can't trust them to not do the same to me. Right now, I still control my own destiny. I can not fire or "deactivate" myself as a cab driver. It's my company so nobody can fire me. I control my rates, so no one can arbitrarily slash them without notice (there are no rate controls in my area, owners set their own rates). These two things keep me in my cab, and no matter how much uber may yell from the rooftops, "come drive for us and be your own boss" it's just a pile of crap. If uber drivers were their own bosses then no one could fire them and they'd be able to set their own rates. We all painfully know that's not the case.
So for now, I'll play it safe, keep driving a cab, and uber on the side as a hedge to make up for any lost revenue they peel off from me by them now being present in my market. I don't like uber as a company nor do I like having to drive for them, but I've learned to adapt to my situation and use uber to offset lost taxicab revenue. Is what it is, and they aren't going away anytime soon.
How you ask? It's really quite simple: If I charge X, and uber charges X less 25%, then takes a 20% commission, and then there are virtually no tips, it easy to conclude that if I am able to stay equally busy doing both, then uber must generate lower overall gross hourly earnings and lower per mile earnings.
Yes, uber has a more efficient dispatching system which results in greater efficiencies on a per mile basis. Yes, you avoid the pesky cost of commercial insurance. Yes, no need for paid advertisement when working for uber. But even with those uber advantages, cab driving is still more profitable for me as an owner operator.
I use an identical car for uber as I do for my taxicab. Only three differences - the cab has signs, the uber does not, the cab has a full commercial insurance policy while the uber has a much cheaper regular auto insurance policy with a ride share rider, and the cab needs to be advertised online to get the phone to ring while the uber car just flips on an app. Every other expense is identical - fuel, maintenance, taxes, etc. (no medallion system where I live and licensing is only a couple of hundred bucks a year so those things don't even factor in).
I am on track to drive my cab 55,000 miles this year and generate $80k gross receipts (fares and tips). Doing uber on the side I am on track to drive 12,000 miles and generate 13k in gross receipts (fares and the occasional unicorn tips). This totals to 93k while driving 68,000 miles between the two vehicles.
Hypothetically, IF I was able to dump my cab and IF uber could generate the same number of rides to where I could drive an additional 55k in miles for them then how would I come out? I could expect to generate a total of 74k gross receipts driving 68,000 miles for uber IF THEY COULD GET ME THE SAME NUMBER OF RIDES. Now that's less than 93k, but not as bad as you'd think. Add in the following savings of the $6000 commercial insurance policy I'd no longer have to purchase and add in the $3000 I spend in online advertising that I'd no longer have to spend, and that $19k gap shrinks by 9k. That's pretty close to my combined earnings I'm currently tracking to generate in 2016, but still 10k shy.
But the biggest problem is not this hypothetical 10k loss in gross receipts, it's that uber CAN'T replace all my taxicab rides. I'm allowed to load as a cab in both directions to and from my local airport. With uber, I'd lose the ability to pick up. Drop offs are still okay. That's a huge loss. Also, a large percentage of my cab rides are street hails, another thing that uber can not replace in full. True, there would be additional dispatch during those times via uber when I'd normally be catching flags, but hails are easy and quick since the customer is already right there standing in front of you. Difficult for uber to match that kind of easy, highly profitable revenue.
But all that aside, putting all my eggs in one basket (uber) is a dangerous thing to do. We all know they love to deactivate at will and slash rates time and time again. To put it bluntly, I can't trust them to not do the same to me. Right now, I still control my own destiny. I can not fire or "deactivate" myself as a cab driver. It's my company so nobody can fire me. I control my rates, so no one can arbitrarily slash them without notice (there are no rate controls in my area, owners set their own rates). These two things keep me in my cab, and no matter how much uber may yell from the rooftops, "come drive for us and be your own boss" it's just a pile of crap. If uber drivers were their own bosses then no one could fire them and they'd be able to set their own rates. We all painfully know that's not the case.
So for now, I'll play it safe, keep driving a cab, and uber on the side as a hedge to make up for any lost revenue they peel off from me by them now being present in my market. I don't like uber as a company nor do I like having to drive for them, but I've learned to adapt to my situation and use uber to offset lost taxicab revenue. Is what it is, and they aren't going away anytime soon.