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  1. News
    https://www.fastcompany.com/90235065/uber-has-a-new-brand-again This is Uber's second major brand overhaul in less than three years. The Uber logo, in particular, has been tweaked over time, but it was still been an imposing, all-caps monolith. The word UBER was a visual manspread, evoking the...
  2. News
    http://www.adweek.com/brand-marketing/uber-shines-a-light-on-its-most-complimented-drivers-in-series-of-long-form-ads/ Uber is beginning 2018 by focusing more on celebrating its drivers, beginning with a pair of documentary-style spots-timed to National Compliment Day today-profiling two...